The behavioural sciences such as psychology and behavioural economics have a lot to offer conservation – from understanding people's decision-making to evaluating the best way to change behaviours in a targeted population. Yes, given its breadth and depth, many of us find psychology, its jargon and research, impenetrable. To increase understanding and use of psychology in conservation science and practice, we have recently launched a new web-based resource called Please keep to the path. The website (we'd never call it a blog) seeks to make research about human behaviour more accessible to all who are interested in applying it to promote nature conservation.